Spotlight Stage: How Pharma Marketers Win on Intent with Agentic AI
Wed, Sep 16
|
12:15 PM - 12:35 PM
Spotlight Stage - Hall E
Session details:
How Pharma Marketers Win on Intent with Agentic AI
- Examine how intent signals can reveal emerging patient needs before diagnosis or prescription data becomes available
- Rethink incrementality to identify audiences reached beyond existing channels and targeting approaches
- Learn how faster measurement can sharpen decision-making without replacing rigorous outcomes measurement
- Explore where agentic AI can safely add value today, particularly across media buying, allocation, supply, and optimization
