Spotlight Stage: One Signal, Every Screen: The Rise of Intent-Powered Omnichannel

Session details:

• Explore how pharma can move beyond channel-by-channel planning to connect engagement around moments of clinical intent
• Learn how a single clinical signal can activate coordinated messaging across relevant screens and touchpoints
• Examine how channels including DOOH, CTV, and in-workflow messaging can work together as part of a connected omnichannel strategy
• Understand how real-time signals can help pharma reach audiences at critical moments before intent decays
• Identify opportunities to shift from traditional channel planning toward signal-based orchestration