Spotlight Stage: Why Traditional HCP Engagement Models Are No Longer Fit for Purpose

Session details:

• Rethink HCP targeting models built for a claims-first world, not for diagnostically driven therapies where timing, clinical context and care-team dynamics decide commercial impact.

• Hear a customer perspective on the challenge of reaching treating physicians at the right time, when treatment decisions are being formed.

• Explore why the next competitive advantage isn't just identifying the right HCP, but engaging them on leading indicators of clinical responsibility — reaching physicians while treatment decisions are still being shaped, not after they've peaked.

• Learn how real-time diagnostic intelligence can help identify treating physicians within 24 hours of a key diagnostic event, enabling more timely and relevant engagement.