Strength Beyond the Science: Creating a Longevity Brand the Audience will Remember

Session details:

• Differentiated novel science in a crowded longevity space as supplements, diagnostics, devices and therapies compete for attention and credibility.
• Built a category around a critical driver of health span, elevating the need to focus therapies on improving muscle function and metabolic health in order to maximize independence and resilience
• Made a sustainable corporate narrative shift to reflect the biology and the real-world stakes of healthy aging to build trust and credibility with media, investors, clinicians, consumers and regulators