Trust Under Fire: What Happens When Your Company Goes from Niche to Front-Page News Overnight

Session details:

• Learn how to strengthen media, advocacy, and stakeholder relationships even with limited time, resources, and brand awareness to rebuild trust and credibility.
• Explore how communicators can protect credibility when scientific debate, safety concerns, and critical coverage collide and respond to skepticism.
• Leverage trusted voices - physicians, patients, and care partners - to help connect complex science to human stories and help key stakeholders understand why clinical evidence matters.
• Gain practical approaches for managing misinformation and competing narratives from without applying them.