What Was My Doctor Thinking? Inside the Moment a Prescription Gets Written

Tue, Sep 15 | 11:45 AM - 12:10 PM
Terrace Ballroom I

Session details:

Every patient has asked this question — Maria Menounos asked it twice, fighting to be heard through a brain tumor and a pancreatic cancer diagnosis. In this conversation with physician-turned-founder Dr. Harshit Jain, she takes the question literally: what is really happening in a doctor's mind in the moments before a prescription is written? A patient who became her own advocate and a doctor who built a company around that invisible moment explore the same prescription from opposite sides — and what it would take for patients to never have to fight that hard again.

Track:
Pharma Marketing