Workshop 5: Developing an Actionable Framework for Patient Experience Benchmarking

Session details:

Recent years have seen a significant push toward patient-centricity and a focus on the customer experience. But what does “good look like”, and how well are life science companies  performing in these areas? This interactive workshop will address a methodology to answer these questions.

• What does “Patient Experience” mean, and how does it relate to brand strategy and tactics?
• Define the current state of the industry for evaluating patient experience (PX)
  • Evaluate the strategic importance of quantifying PX to supplement descriptive patient journey work
• A framework for measuring Patient Experience
  • Learn how to build upon current patient insights
  • Findings from initial quantitative research
• Hear from fellow executives about metrics necessary for a robust PX strategy
• Use cases- Marketing, Patient Services
• AI query tool for deeper analysis