Workshop 2: Making Medical Affairs Impact Visible: Beyond Activity Metrics
Mon, Sep 14
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02:00 PM - 03:30 PM
123
Session details:
A practical framework for integrating fragmented data, applying AI, and showing how Medical Affairs actions translate into meaningful change.
- Define what meaningful impact looks like.
- Move beyond activity-based measures by establishing clear baselines, identifying the stakeholder beliefs or behaviors Medical Affairs aims to influence, and defining how change will be measured.
- Connect fragmented data and institutional learning.
- Explore how AI can integrate field insights, Medical Information, advisory boards, congress activity, scientific content, and accumulated organizational learning to reveal patterns that are difficult to see in isolation.
- Turn insight into action; and demonstrate the result.
- Translate emerging signals, HCP educational segmentation, and more into evidence-backed decisions, assign clear actions across Medical Affairs teams, and track whether those actions create measurable changes in stakeholder understanding, strategy, and outcomes.
