Workshop 4: Physicians Leave Clues Everywhere: Are You Finding the Signals That Matter?

Session details:

What if the strongest signal of future physician adoption isn't found in claims data—but in what physicians are searching for today?

Every search, article view, and guideline review represents a moment of clinical curiosity. Through trusted resources such as clinical decision support tools, drug databases, research tools, and peer-reviewed journals, physicians leave a digital trail that can reveal emerging interests long before prescribing patterns change. In this session, Wolters Kluwer and industry experts will explore how AI-powered analysis of aggregated physician engagement signals can help pharmaceutical companies identify opportunities earlier, understand clinical intent more deeply, and engage HCPs with greater relevance than ever before. Join us to discuss whether the future of commercial intelligence lies not in measuring what physicians did, but in understanding what they want to learn next. Key discussion topics include:

• Physicians are telling us what matters-if we know where to look
• Moving from retrospective data to real-time clinical intent
• The future of HCP engagement-turning signals into meaningful action