Workshop 1: How to Target Who's Next: A Playbook for Predictive HCP and Patient Audiences

Session details:

Building brand-specific AI models that predict HCP and patient value, and connect those predictions to Script Lift, new patients, new prescribers, NRx and TRx.

Most audience segments target HCPs based on codes and lookbacks. Josh will show how to build brand-specific models that predict who's likely to prescribe next, so campaigns target where the market is headed. Here's what the models do:

• Rank expansion, conquest, and defense together into explainable priority tiers
• Flag any NPI likely to prescribe next regardless of profession
• Tune one model per brand to a single goal: new patients, new prescribers, NRx/TRx, or referrals
• Ship lists de-identified, ingest-ready, and reconciled end to end

Leave with a playbook for building the audience behind your next NRx, TRx, or new-prescriber goal.