2026 Fierce Pharma Marketing Awards Finalists
Congratulations to the Finalists!
Be there when the winners are revealed.
Join us at the Fierce Pharma Marketing Awards Gala, a high-energy evening of celebration, networking, and live winner announcements, held during Fierce Pharma Week. This red-carpet event honors the most impactful campaigns and boldest creative work in the industry. Simply add-on the Gala during registration.
This year’s gala will also feature the CINEHEALTH Awards, recognizing excellence in healthcare film and video storytelling.
Agency of the Year
/prompt.
Deerfield Group
Moon Rabbit
Spectrum Science
Best Use of AI
Bayer / PulsePoint | Live For What You Love
ImmunityBio / Ruder Finn | When Real Patients Can’t Be Present: A Breakthrough in AI-Driven Storytelling
Johnson & Johnson / Veeva Ostro | Conversational AI for Schizophrenia Patients and Caregivers
OptimizeRx | Synchronized HCP & DTC Marketing Campaign for Leading Oncology Franchise
Charitable or Philanthropic Campaign
Every Cure / Real Chemistry | Gift of Green Bananas
Phreesia Network Solutions / Sesame Workshop | Pediatric Health and Wellness Campaign
Testicular Cancer Foundation / Neon | The Stressticles
Voices of Alzheimer's / McKinney | Check, Mate
Data-Driven Campaign
Coalition for Psychedelic Safety and Education / Real Chemistry | Before You Trip
GSK / Edelman Canada | The Odds
Sanofi / Havas Media Network | Beyfortus®: From Wastewater to Warning Signal
Tarsus Pharmaceuticals, Inc. / Moon Rabbit | XDEMVY: Finding the Invisible Patient
Digital Campaign – Non-Social Media
Day One Biopharmaceuticals / Merkley + Partners | Unbranded pLGG Education - Children’s Book Campaign
GE Healthcare / VIVO Agency | Vizamyl - Digital Non-Social Media Campaign
SHE Media | Take Control, Flow Space CSU Resource Guide
UCB / Spectrum Science | Onward
Impiricus HCP Impact Award
Eli Lilly and Company / Area 23 | Reinforcing Hope
Nestlé Health Science / Invivo Brands | Ready, Set ZENPEP interactive racing game
Precigen / EVERSANA INTOUCH | PAPZIMEOS “CLEAR” Campaign
Princeton10 | P10 Anzupgo HCP Impact
Influencer-Driven Campaign
GSK / Chandler Chicco Agency | Pretty Hurts: Meningitis Awareness Through Entertainment
Novartis / Digitas Health | Relax Your Tight End
UCB Pharmaceuticals / Syneos Health | Shine Forward Micro-Influencer Program
Zimmer Biomet / Real Chemistry | Klick Health | You'll Be Back
Innovation Challenge
GSK / Edelman Canada | The Odds
Menarini Stemline / Medtrix Healthcare LLC | Elzonris® CLS Education Initiative: AI Powered Rare Disease Training
Now Diagnostics / Pivot Design | First To Know® Syphilis Test: “Doin’ It” & “Quickie” Campaign
Sanofi / Pivot Design | Sanofi ITP Know What Counts
Marketer of the Year
Doceree Inc. | Harshit Jain, M.D.
Ionis / Spectrum Science | Tricia Reeves
Supernus Pharmaceuticals / Burson | Rebecca Lannan
Tarsus Pharmaceuticals, Inc. / Moon Rabbit | Jason Alongi
Medical Conference or Event Marketing
Insmed Incorporated / Area 23 | MCS Health | Suspect Bronchiectasis Conference Booth
Nestlé Health Science / Invivo Brands | Ready, Set ZENPEP interactive racing game
Novartis / Weber Shandwick | Golin Ketchum | Beneath the Surface
Novartis Pharmaceuticals Corporation / Neon | Synapse | Sjögren’s Sjöuts ACR Experience
Multicultural Campaign
Bayer | Bayer's Aspirina launch in the U.S.
GSK / Area 23 | Mom!
Merck / Real Chemistry | Our Heritage, Our Health
Sun Pharma / Ogilvy India | #SeeBeyondSugar
New Brand Launch
Ionis® Pharmaceuticals / Area 23 | Flip the SwitchTM: DAWNZERA™ launch
Novo Nordisk / Accenture SongLife | Wegovy Pill + WegovyHD
Precigen / EVERSANA INTOUCH | PAPZIMEOS “CLEAR” Campaign
PatientPoint | PatientPoint Precision: Direct-to-Carolyn Campaign
Online Video or Film
argenx / Avalere Health | CIDP Unscripted
argenx / Avalere Health | Ho'omau: Joey's Journey
Sanofi / Believe Limited | Dismissed
Voices of Alzheimer's / McKinney | Check, Mate
Pharma TV
argenx / Avalere Health | Ho'omau: Joey's Journey
GSK / Chandler Chicco Agency | Pretty Hurts: Meningitis Awareness Through Entertainment
GSK / Edelman Canada | The Odds
Novartis / Digitas Health | Relax Your Tight End
Podcast or Audio
Amgen / Havas | Listen to Your Heart Audio Spot
Ardelyx / Believe Limited | Gut Matters: Discoveries and Innovations
Neurocrine Biosciences, Inc. / Health and Wellness Partners, LLC | Neurocrine Medical: Brave Science™ Podcast Channel
SHE Media | Finding Flow video podcast
Point of Care Marketing
argenx US / Real Chemistry | VYVGART Hytrulo PFS: Precision HCP Media at the point of Decision
Sanofi / Havas Media Network | Beyfortus®: Moving Infant RSV Protection Upstream at the Point of Care
UCB / Spectrum Science | Fintepla Video Book
Professional Marketing
Allergan Aesthetics / Relevate Health | Allergan Medical Institute Expression Lab: Interactive Anatomy Game
Bristol Myers Squibb / Real Chemistry | Champions in Care
Novartis | Dear Doctor: Reframing Control in RMS Treatment Decision-Making
Precigen / EVERSANA INTOUCH | PAPZIMEOS “CLEAR” Campaign
Public Relations Campaign
Allergan Aesthetics / /prompt | Naturally You
GSK / Chandler Chicco Agency | Pretty Hurts: Meningitis Awareness Through Entertainment
Merck / /prompt | Playing with Heart
Social Media for Consumer
Amicus Therapeutics / Precision AQ | My LOPD Turning Point
Novartis / Digitas Health | Relax Your Tight End
Supernus Pharmaceuticals / Burson | Ms. Represented
UCB Canada Inc / Lemieux Bédard | They chose BIMZELX
Website for Consumer
argenx / Avalere Health | CIDP Unscripted
BeOne Medicines| CLL Navigator™
SFC Group | SFC Group | Seriously | sfcSerious.com | Website
Takeda Pharmaceuticals U.S.A., Inc. / Pivot Design | Living with IBD: Empowering Patients Through Holistic Disease Education and Shared Experiences