UNLOCK THE POWER OF DATA AND AI TO ACCELERATE YOUR MARKET ENGAGEMENT STRATEGY
 

You’re invited to join Snowflake and Fierce Pharma for a free event in Philadelphia on Mon, Sept. 8 to learn from life sciences organizations across the industry on how they are mobilizing data and AI to create a competitive edge in their market engagement strategy. Co-located with Fierce Pharma Week, this half-day forum will feature presenters from across the life sciences ecosystem aligned to critical functions of the commercial lifecycle including patient journey monitoring, medical affairs engagement, market engagement, and sales and marketing effectiveness. 

Learn how an interoperable, connected and democratized data and AI strategy is helping drive business efficiency at organizations like yours and walk away with practical strategies to augment your own data and AI journey. 

Seating is limited. We encourage you to register early to participate. We hope to see you there!

Agenda


Monday, September 8

12 - 1:00 PM

Registration & lunch

Event registration begins at 12 pm ET.
Enjoy a quick grab & go lunch prior to kick off at 1 pm ET.

 

1 - 1:30 PM

Opening Keynote

Kick off the Life Sciences Market Engagement Forum with this compelling keynote moderated by Chris Hayden from Fierce as he sits down with Dr. Sanjay Juneja— Hematologist & Medical Oncologist.

Dr. Juneja will offer perspectives on key trends and challenges impacting the healthcare industry and a unique look into how providers engage with pharma and medical device organizations, and the impact AI has had in his role — all with the goal of improving patient outcomes.

 

1:30 - 2:05 PM

Better Predicting and Managing Patient Journeys with Data and AI

Data and AI has the potential to truly transform how life sciences organizations support patient journeys, extending well beyond the manufacturing lifecycle. From preventative screening through to treatment access and adherence—all with the ultimate goal of improving health outcomes.


Join this fireside chat with Ashish Sharma, industry data and analytics leader and Kelci Miclaus, Head of Life Sciences AI at Snowflake to hear about:

  • The critical role life sciences organizations play in the evolution of the patient journey
  • How machine learning models and structured and unstructured patient data from across silos better predict disease incidence in undiagnosed populations
  • How aggregating disparate data sources can better map where patients are in their treatment journey - ensuring more accurate medication planning and adherence

 

2:05 - 2:40PM

Optimizing Stakeholder Engagements for Medical Affairs with Data and AI

During this session, we will explore key trends and challenges impacting the medical affairs industry today.

Learn how medical affairs organizations can securely collect and analyze data across silos, and leverage AI-driven insights at scale to drive better market launch and more meaningful engagements with key opinion leaders in the industry.

This session includes a live demonstration.
 

Speakers: Kelci Miclaus & Zachary Cie

 

2:40 - 3:10 PM

Afternoon Break

Get re-energized during this afternoon coffee, snack and networking break. Connect with fellow industry professionals and learn more about best-of-breed solutions providers for life sciences. Also, see the AI Data Cloud for Healthcare & Life Sciences in action with live demonstrations from Snowflake. 

 

3:10 - 3:45 PM

Powering Pharma at Scale: How AI and Interoperability Accelerate Productivity, Precision & Patient Impact

In an era where speed, scale, and personalization define success, life sciences companies are reimagining how they work. In this session, Slalom and AstraZeneca unveil how enterprise data interoperability and AI can drive transformation within the life sciences value chain to empower commercial success.


This session dives into real-world applications showcasing how leading organizations are:

  • Scaling smarter and making their data go farther
  • Accelerating innovation through AI applications
  • Driving impact with faster submissions, improved patient outcomes and millions in cost savings


Whether you're envisioning more efficient processes or better HCP experiences, with these insights together, we can unlock enterprise-wide value.
 

Speakers: Ron Carnemolla & Greg Rullo

 

3:45 - 4:20 PM

From Data to Decisions: Pragmatic Commercial Intelligence for Life Sciences

Join this session to learn about practical approaches life science organizations are taking to democratize data and intelligence for successful pilots, generate business value and increase effectiveness of sales and marketing engagements.
 

Speakers: Prithviraj Indi & Michael Larsen

 

4:20 - 6:30 PM

Event Conclusion & Networking Reception

Wrap up the Life Sciences Market Engagement Forum with an evening of cocktails, light bites and networking. 

Leverage this opportunity to build your professional network, connect with session presenters and relax ahead of Fierce Pharma Week 2025.