Alison Tapia
Brand and Omnichannel Consultant
Bio:
Alison Marie Tapia is an accomplished commercial and digital marketing executive with 20+ years of experience leading launch excellence, omnichannel strategy, and enterprise digital transformation. She has supported more than 25 pharmaceutical product launches and is known for developing approved, scalable solutions that optimize channel investment and drive measurable commercial impact.
Alison currently consults for Sun Pharma in the Dermatology Immunology Business Unit. Her leadership spans Dermavant, where she served as Senior Director of Performance Marketing & Digital Innovation, and AbbVie, where she led digital strategy and multichannel planning across a diverse therapeutic portfolio. Alison’s earlier agency and consulting roles further strengthened her expertise in leveraging data, technology, and customer insights to advance business objectives.
Alison holds a BA in Corporate Communication, an MBA in Marketing Management, and professional certificates from Northwestern Kellogg and NYU. She has contributed to advisory boards, industry publications, and speaking engagements, and remains committed to shaping the future of digital marketing and omnichannel engagement in healthcare.