Brian Cantwell

Bio:

Brian Cantwell is Vice President, Head of AI, Bayer Pharmaceuticals, where he drives AI strategy and execution for the U.S. Pharma business. With more than 15 years of experience in marketing innovation and digital transformation, Brian is at the forefront of integrating AI into enterprise workflows to unlock new levels of efficiency, personalization, and performance. Since joining Bayer, Brian has led an award-winning team spanning digital strategy, media activation, content and campaign services, and marketing operations. He pioneered Bayer’s in-housing initiatives, making it the first pharmaceutical company to fully in-house digital media, delivering major gains in ROI and engagement while reducing costs. Prior to Bayer, Brian held senior roles at Biogen, where he built the Multichannel Excellence team, and at Accenture, where he led digital transformation programs for pharmaceutical clients. He holds an MBA from MIT Sloan and a BA from Harvard and is passionate about innovation and shaping the future of AI in healthcare.