Carly Bentley
Associate Director, Omnichannel Orchestration
Bio:
Carly Bentley leads Omnichannel Orchestration for Novo Nordisk’s Obesity business, reimagining how healthcare connects with customers to create experiences that truly matter.
Turning Omnichannel Ambition Into Impact
With 20+ years in healthcare and pharmaceutical marketing, Carly brings together customer strategy, data, technology, content, and analytics to turn customer signals into more relevant, measurable experiences. Her work spans identity resolution, Next Best Engagement, modular content, first-party data, activation, and advanced measurement, transforming omnichannel ambition into scalable business capabilities.
Mission-Driven Leadership
A retired U.S. Air Force veteran who served for 18 years, Carly brings a mission-driven approach to leadership and believes pressure is a privilege—especially when helping shape the customer experience for a brand with the scale and impact of Wegovy®.
Her philosophy:
“Start with the customer, not the channel. Listen to the signals, understand the need, and create an experience that matters.”