Dennis Urbaniak

Dennis leads the global Experience Practice for Havas Health overseeing a suite of comprehensive experience capabilities that include customer experience strategy, product and service design, content strategy, data strategy, analytics, operations, martech, and client services. The practice services a full range of global life science clients in multiple markets and therapeutic areas.  Dennis is responsible for delivering experience and data led commercialization approaches that drive client business performance.  

 

Dennis brings 30+ years of driving commercial success in both professional services and as a life science industry executive across multiple brands and therapeutic areas.  Beyond his experience at Havas, Dennis led the launch of three novel Digital Therapeutics (DTx) in Major Depressive Disorder (MDD), Opioid Use Disorder (OUD), and Problem Drinking/Alcohol Use Disorder (AUD) for Orexo and ran an Accenture Digital Life Sciences Analytics Practice focused on RWE (real world evidence), while also serving as the Janssen Pharmaceuticals client account lead as a Managing Director. Prior to Accenture, Dennis spent 20 years at Sanofi in various expanding sales and marketing roles, including leading the U.S. Diabetes Business Unit for Sanofi, a $6B+ P&L covering a novel franchise of therapeutics, devices, and services as a member of the U.S. Executive Committee. In addition, Dennis ran a centralized team in North America focused on innovation and new customer channels where he led the development of an industry-leading social media engagement strategy along with the development of many new commercial approaches for Sanofi. His interests are in customer experience, data/analytics, population health, patient services, community engagement, social media, and digital marketing.