James G. Potter
Executive Director
Bio:
Jim serves as the Executive Director for the Coalition of Healthcare Communications, a subsidiary of the 4A’s, representing medical publishers, communications and advertising companies to promote the free exchange of accurate, credible, and scientifically sound healthcare information.
He previously served in senior management and advocacy positions with the American Medical Association and national specialty organizations, including radiology, speech-language pathology and physician assistants.
Jim has been awarded the FDA Commissioner’s Special Citation and the Vice President’s Hammer Award for developing consensus legislation and regulations to advance breast cancer detection and treatment. His advocacy work has been recognized by the American Society of Association Executives (ASAE) with its highest honor – The Summit Award – for advancing early detection and intervention for children with hearing loss.
Jim received his graduate and undergraduate degrees from the University of Michigan. He enjoys spending time with his family, playing golf and hiking with his dog, Harry.