Joshua Cierski

Bio:

Joshua Cierski is a strategic and results‑driven media leader with nearly two decades of experience shaping high‑impact digital, omnichannel, and data‑driven media strategies for global and national brands. He currently serves as Associate Director of Media at Reckitt, where he leads end‑to‑end digital media planning and buying across CRM, Medical, National, and Retail channels for the company’s U.S. Nutrition portfolio. His work centers on delivering measurable business outcomes—including incremental revenue (iNR), ROI improvement, customer lifetime value (CLV), and market share growth—through intelligent, insight‑driven media investment.

Josh specializes in translating complex business objectives into media strategies that seamlessly connect brand goals with consumer behavior. His expertise spans paid search, social, influencer marketing, programmatic video and display, omnichannel retail media, and emerging platforms. At Reckitt, he plays a key role in governing media innovation, guiding pilot programs, and strengthening partnerships to accelerate capability development across the organization. He collaborates closely with Brand & Medical Marketing, Trade, Commercial, Analytics, and CARE teams to orchestrate fully integrated campaigns across touchpoints.

A champion of data‑driven decision-making, Josh has been instrumental in leveraging advanced analytics and new commerce technologies to enhance path‑to‑purchase performance. 

Known for blending analytical rigor with creative problem‑solving, Josh builds and leads high‑performing teams, fosters cross‑functional collaboration, and consistently generates media outcomes that drive both brand equity and commercial impact. He is passionate about mentoring emerging talent and staying ahead of the curve in a rapidly evolving media landscape.