Lindsay Benedict

Bio:

Lindsay Benedict is Senior Manager of Omnichannel Strategy & Planning at Biogen, where she leads efforts to advance customer-centric engagement through integrated omnichannel strategy, planning, and innovation. With over a decade of experience spanning digital strategy, pharmaceutical marketing, patient advocacy, and design thinking, she specializes in connecting customer insights, digital channels, and brand objectives to create meaningful experiences for patients and healthcare stakeholders. Throughout her career, she has championed innovative approaches to customer engagement, including award-winning digital experiences and emerging AI-enabled solutions. Lindsay is recognized for combining strategic thinking, creativity, and data-driven insights to advance modern pharmaceutical marketing.