Marcie Doser

Bio:

Marcie, head of Influencer Marketing at Syneos Health, has more than 17 years of experience building brand loyalty and creating impactful, award-winning consumer awareness and healthcare campaigns. She pioneered our work in influencer engagement and strategy for blockbuster brands including BOTOX and Diet Coke and now oversees Influencer across USPR. Her expertise is fueled by hundreds of strategic partnerships ranging from A-list celebrities, to macro and micro influencers to HCP and DOLs and patient advocates. Her programs have been spotlighted by clients, industry KOLs and c-suite executives for trailblazing influencer strategy within pharma and setting the bar high for engagement.