Matthew Snodgrass

Bio:

Matthew Snodgrass is the AI Innovation Lead at Syneos Health in New York. He has more than twenty-five years of experience in digital marketing with a concentration in health and pharmaceuticals. Matt utilizes the latest innovations in generative and analytical AI to help bring digital and social marketing campaigns to life while shepherding them through MLR review teams with numerous pharmaceutical companies. He has a deep and natural understanding of AI (pedantic by nature), including extended disciplines such as GEO, AEO, agent and code development, and more. 

Matt thrives when given the chance to educate others and has helped to develop training and policy for employees and pharma communicators in the areas of AI, social media, and regulatory compliance. 

Matt currently serves as an inaugural member of the AI Roundtable of Ticket to Biotech. He was one of the founding members of the Association for Downloadable Media, an industry group focused on advancing the field of podcasting, where he served on the executive board. He was also one of the founding members of the Podcasting Open Metrics Initiative. 

Prior to Syneos Health, Matt was EVP of Digital Marketing at NextWorks, creator of the award-winning marketing tool, the Content Capsule. Prior to that, Matt was Group Director at WCG and SVP of Digital Marketing at Lippe Taylor. Before that, Matt worked for ten years at Porter Novelli, where he oversaw digital marketing and ran the video department. He has worked for a wide range of clients across health care, consumer, and corporate industries.