Michael Robert Haupt, PhD

Bio:

Michael Robert Haupt, PhD, is a social network scientist and market researcher who studies why some health content earns trust and attention online and why other content doesn't.  His research focuses on personalized health messaging, misinformation spread, and AI-mediated health communication. His recent work examines GLP-1 marketing on TikTok, quantifying which post features (e.g., branding, packaging displays, seller credibility) have the strongest influence on safety perceptions. Michael's work helps organizations understand not just what audiences are saying online, but why, and what it means for trust, engagement, and commercial strategy.