Nimi Patel

Nimi Patel is a pharmaceutical marketing and commercialization leader with more than 20 years of experience spanning ophthalmology, oncology, biologics, dermatology, men’s health and respiratory care. At Astellas Pharma she leads patient marketing initiatives in ophthalmology focused on geographic atrophy, helping drive commercialization strategy in one of the industry's fastest-evolving retinal categories. Her career spans leadership roles at Abbott Laboratories, GE Healthcare, Indivior, and Pfizer, across both the U.S. and European markets, with deep experience building data driven patient-centered commercialization strategies that integrate precision targeting, cross channel media, and measurement innovation. Patel is passionate about how pharmaceutical brands can responsibly connect with diagnosed patients and caregivers through intelligent audience strategy and integrated media ecosystems that scale engagement without compromising trust.