Ryan Patterson

Bio:

Vice President of Brand Activation Strategy at Underscore Marketing, where he helps pharmaceutical brands solve complex business challenges through data-driven media and marketing strategy. A seasoned strategist and media expert, he combines analytical rigor with deep industry expertise to translate insights into actionable strategies that drive measurable business impact. His experience spans HCP and consumer marketing, omnichannel strategy, analytics, media investment, and product commercialization. He has advised senior executives on transformational investment decisions and led innovative analytics solutions that improve promotional effectiveness.