Taryn LaPointe

Bio:

Taryn LaPointe specializes in omnichannel measurement, analytics, and customer engagement at Sumitomo Pharma America (SMPA). Over more than 15 years with SMPA, she has held roles across Finance, Sales & Marketing Operations, Commercial Strategy, Omnichannel Marketing, and Omnichannel Insights & Execution, providing a broad perspective on the commercialization of healthcare brands. Her work focuses on leveraging data and technology to generate insights that enhance customer experiences and inform business decisions. Prior to SMPA, Taryn worked in digital marketing and healthcare technology, supporting business operations, client services, and strategic initiatives.