Vanessa Caporusso

Bio:

Vanessa Caporusso is a strategic omnichannel media and measurement leader with more than 12 years of experience driving growth and commercial impact across the pharmaceutical industry. As Associate Director of Omnichannel Insights & Execution at Sumitomo Pharma America, she serves as a trusted advisor to enterprise brand leadership, shaping media investment strategies and guiding data-driven optimization and measurement frameworks that maximize the effectiveness of paid media initiatives.

Prior to her current role, Vanessa led integrated media strategy and execution for Sunovion Pharmaceuticals, overseeing patient and HCP campaigns across a diverse portfolio of therapies. Her expertise spans omnichannel activation and performance measurement, enabling brands to connect more effectively with key audiences.  Before transitioning client-side, Vanessa built her foundation at ad agencies in Philadelphia and New Jersey, where she developed and executed innovative media strategies for pharmaceutical and education clients. Throughout her career, she has combined strategic vision with analytical rigor to deliver measurable business outcomes, helping organizations navigate an increasingly complex and evolving media landscape.