Amplifying Your Corporate Narrative by Leveraging Omnichannel Communications
Wed, Sep 10
|
01:30 PM - 02:15 PM
Room 122B
Session details:
This session will examine how corporate communications leaders can effectively leverage digital influence—through executives, patient advocates, medical experts, and other credible voices—across a broader omnichannel framework to enhance visibility, deepen stakeholder trust, and protect brand integrity. Topics will include:
- Activating micro- and macro-influencers to humanize your brand and amplify corporate values
- Elevating executive presence and thought leadership across channels in a compliant, impactful way
- Using qualitative and quantitative data to develop a surround sound omnichannel content strategy
- Maintaining alignment across departments—corporate, investor, public affairs, and internal communications