Amplifying Your Corporate Narrative by Leveraging Omnichannel Communications

Wed, Sep 10 | 01:30 PM - 02:15 PM
Room 122B

Session details:

This session will examine how corporate communications leaders can effectively leverage digital influence—through executives, patient advocates, medical experts, and other credible voices—across a broader omnichannel framework to enhance visibility, deepen stakeholder trust, and protect brand integrity. Topics will include:

  • Activating micro- and macro-influencers to humanize your brand and amplify corporate values
  • Elevating executive presence and thought leadership across channels in a compliant, impactful way
  • Using qualitative and quantitative data to develop a surround sound omnichannel content strategy
  • Maintaining alignment across departments—corporate, investor, public affairs, and internal communications

Tracks:
Evolving Media and Technology Trends
Community:
PR & Communications