Beyond Experimentation: Realizing the Promise of Digital Pureplay in Pharma

Session details:

Join Madelene Glomsten, Head of Digital Marketing at Sanofi, as she shares insights from leading Sanofi’s first large-scale digital pureplay business unit. This groundbreaking approach supports a diverse product portfolio across multiple therapeutic areas—including oncology, diabetes, and cardiometabolic care—encompassing both established products and new launches, all without a traditional field force.

In this session, Madelene will dive into:

• Key learnings from scaling digital pureplay beyond the pilot phase
• Strategies to drive real business impact in a digital-only model
• How to build and recruit the right talent to succeed in this evolving landscape