Omnichannel Transformation: A Case Study in a Marketer's Journey

Session details:

Building an omnichannel capability is more than activating technology and data.  Achieving lasting success requires consideration of organizational change management, content strategies, data ownership, privacy policies, and other key factors. Hear real-world experiences and lessons learned from the marketer’s perspective.

• Learn how pharma companies can build the necessary foundation to enhance customer engagement across channels.
• Learn about the key challenges brands face in building successful omnichannel capabilities, from data silos to organizational alignment, and how to address them effectively.
• Gain insights into proven strategies to approach your first-generation omnichannel campaign and how to scale beyond for continued success.