From Model to Market: Operationalizing AI in Pharma- Commercial Engine

Session details:

AI has moved beyond experimentation—but many commercial teams still struggle to translate models into meaningful action. This session dives into how AstraZeneca is embedding AI into commercial workflows, what success actually looks like at the ground level, and where the real friction still lives.

·       Building AI tools that sales, marketing, and field teams actually use

·       Lessons learned integrating medical and commercial insights into AI products

·       How to structure digital product teams within commercial functions

·       Translating data science outputs into decisions that drive brand performance