A Proven Business Driver in Healthcare: Insights from We. Global Health's Brands in Motion Health Report

Session details:

It’s not always easy to convince internal stakeholders to invest in corporate brand or disease state leadership campaigns.  This session will present research from We. Global Health, showing how reputation isn’t just a nice-to-have — it’s a real driver of HCP prescribing behaviors and can make a tangible difference to your bottom line.  Learn from two award-winning campaigns, Otsuka’s “The Value of Every Caregiver” and Elsevier’s “Clinician of the Future,” and gain insights to support your own corporate branding and disease education communications efforts.