Spotlight Stage: We're All on Social Media... Now What? Rethinking Digital Influence in HCP Engagement

Session details:

Not all influencers are created equal. Join us to explore how HCP customer engagement teams can move beyond vanity metrics to uncover the online voices shaping healthcare dialogue. This session explores a smarter approach to identifying digital opinion leaders, their connections, and influencer patterns – while using AI to synthesize insights that help inform strategy. You'll also get a glimpse into how Navigator365 Matrix brings this approach to life.