Aligning Marketing and Analytics to Decision Systems
Wed, Sep 16
|
02:30 PM - 02:55 PM
120B
Session details:
- Identify why high-quality insights fail to translate into consistent decisions across systems
- Pinpoint where decision logic breaks across data, models, and workflows—not just across teams
- Align analytics to decision systems—not dashboards—to ensure consistent, repeatable outcomes
- Move from generating insights to defining how decisions are made within systems
