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COMMUNITIES
Pharma Marketing
Medical Affairs
Commercialization
PR & Communications
PLAN YOUR VISIT
Show Overview
Who Attends
Hotel & Travel
Venues
Funtivities
After Party Guide
Rising Stars
Press
FAQ
PROGRAM
Agenda
Speakers
Speaker Resources
Advisory Boards
Call for Speakers
MARKETING AWARDS
2026 Finalists
Awards Gala
Categories & Scoring
Awards Overview
FAQs
Meet the Judges
CINEHEALTH Awards
PARTNERS
Partners
Partner Opportunities & Inquiries
Expo Floor Plan
Partner Resources
CONTENT HUB
REGISTER NOW
Fierce Pharma
Fierce Biotech
Fierce Healthcare
Fierce Life Sciences Events
Advertise
Mailing List
John Harlow
Chief Commercial Officer
Esperion
Sessions:
Moderator
Panel: When Launch Plans Meet Market Reality: The First 18 Months That Make — or Break — Performance