Victor Parada
Business Development Director, Health Brands Partnership Lead
Bio:
In his current role at NBCUniversal, Victor generates and leads client relationships in which custom marketing solutions are developed at the enterprise level, strategically integrating rich content, media, and technology capabilities. Through deeper analysis of brand, product, industry, and consumer profiles, he designs partnerships with senior brand marketers to deliver solutions that drive full funnel results to meet marketing and sales KPIs.
His primary area of focus is the pharma and healthcare vertical, designing partnerships at the intersection of better health outcomes for the audiences served by NBCUniversal and the commercial success for brands who invest in content and media solutions.
He enjoys connecting brands and consumers around meaningful purpose that serves both with storytelling content and NBCU’s advanced media portfolio. Victor has a strong affinity for leveraging his expertise in marketing for pharma and healthcare to Hispanic consumer segments, given the success of his prior leadership roles with Discovery Latin America / US Hispanic and Univision.