Amplifying the Patient Voice: Embedding Insights Across the Lifecycle Through Strategic Medical Communications

Session details:

Patient insights should inform every stage of drug development—from trial design to post-launch communication—but true integration requires intentional strategy, trust-building, and collaboration. This panel will explore how medical communications professionals can serve as catalysts for meaningful patient engagement by translating real-world feedback into action, co-creating impactful content with advocacy partners, and measuring the effectiveness of patient-centered strategies. Join us to learn how to bridge internal silos, elevate authentic patient narratives, and deliver communication that drives both innovation and outcomes.

• Explore how to embed patient insights into every stage of development to ensure communications reflect lived experiences and real-world needs. 
• Learn best practices for collaborating with advocacy partners and patients to co-create meaningful, accessible, and culturally competent content. 
• Identify tools and strategies to measure the effectiveness of patient-centered communications and connect them to real-world impact.