Mastering Strategic Product Communications: A Case Study

Session details:

Join us for an insightful 30-minute case study focused on the intricacies of strategic product communications, particularly during the FDA review process for a single asset company. In the fast-paced environment of a small company, where the communications leader often wear multiple hats, mastering the art of messaging is vital. This session will cover the opportunities, challenges, and learnings of shaping and delivering timely, including how to navigate negative regulatory news. Learn how to craft messages that effectively convey the right narrative to various stakeholders—from investors concerned about timelines to patients eager for new treatments.

• Discover strategies for communicating complex regulatory updates.
• Gain insights on tailoring messages for different audiences during critical moments.
• Learn practical tips for managing communications while juggling multiple responsibilities in a small business environment.