Panel: From Awareness to Action: Building Connected Patient Ecosystems that Deliver Education, Access, and Outcomes

Session details:

• Design patient-first ecosystems that bridge awareness, education, and care activation
• Leverage diagnostic platforms and media partnerships to guide patients to next-best actions
• Integrate content and tools across touchpoints to reduce friction in access and adherence
• Use first-party data to personalize engagement without compromising trust
• Align marketing, access, and advocacy efforts to drive measurable outcomes