Panel: Precision in Practice - Personalizing Omnichannel Targeting for HCPs and Patients

Session details:

• Apply machine learning and privacy-first targeting to enhance campaign precision and drive real-world outcomes
• Leverage behavioral insights to guide the tone, messaging, and timing of your campaigns
• Use real-world feedback to continuously optimize engagement strategies
• Build trust by turning insights into messaging that feels personal and relevant
• Develop actionable strategies for aligning cross-functional teams around audience insights, compliance, and omnichannel fluency