Decoding the Future of Healthcare for Marketers: What Patients Want from Their Digital Healthcare Experience

Session details:

The future of healthcare isn’t on the horizon—it’s already unfolding in the doctor’s office, patient portal, and beyond. In this must-attend session, Moderator Linda Ruschau leads a dynamic conversation with digital healthcare and technology leaders to explore how these digital innovations are reshaping the healthcare experience for patients—and what that means for pharma marketers.

Attendees will gain an exclusive first look at findings from a new national patient study revealing how today’s healthcare consumers view emerging technologies—and what they expect next. From patient readiness for AI-driven care to the growing influence of digital health, this session will unpack how marketers can align their strategies with evolving behaviors and preferences.

You’ll also hear why the patient portal is quickly becoming one of the most underleveraged but highest-performing media channels—boasting above-average CTRs and unmatched audience quality.

From smarter segmentation to channel optimization, this panel offers actionable guidance to ensure your brand plans stay relevant, patient-centered, and future-ready.