The New Playbook: Pharma & Health System Collaboration - Reshaping the Patient Journey and Driving Greater Impact at Scale

Session details:

For years, pharma and health systems have operated in parallel, aligned in mission but divided by structure. That’s changing. In this panel, leaders from both sides of the aisle discuss how strategic collaboration is turning outreach into outcomes.

• The myths and realities of pharma-health system partnerships, and what’s finally making them work
• How aligning on shared clinical goals enables trusted, guideline-based outreach that drives action
• Why simultaneously activating both patients and their treating providers is essential to closing gaps in care at scale
• What success looks like when each stakeholder brings their strengths – and data – to the table