HealthInfluence: The New Science of Trust in the Age of Digital Health Debate

Session details:

Healthcare conversations today are at a tipping point. Digital misinformation is rampant, polarizing vital discussions on vaccines, medicine access, and public health. But credible voices—clinicians, researchers, frontline experts—are stepping up, harnessing social platforms to authentically and credibly reshape the narrative.

For pharma communications leaders, leveraging these Digital Opinion Leaders (DOLs) is essential—but can feel risky. Regulatory hurdles, political landmines, and reputation threats loom large, transforming engagement into a delicate balancing act. With traditional influencer metrics no longer sufficient, it's time for a smarter, bolder approach.  In this talk we will discuss all of that and share our proprietary tools designed to allow you to confidently amplify expert voices, safeguard your brand, and lead the digital health conversation.