Transforming the Field: How MSLs Can Leverage AI for Smarter Planning and Deeper HCP Engagement

Session details:

Medical Science Liaisons often work in fast-paced, isolated environments where thoughtful engagement planning, creative communication, and strategic insight are critical—but not always easy to come by. In this interactive discussion, we’ll explore how MSLs can use generative AI and digital tools to enhance pre-call planning, personalize scientific exchange, and uncover more meaningful ways to connect with physicians. 
This session goes beyond hype and digs into the real, tactical ways AI can serve as a planning partner, content curator, and engagement optimizer—while staying compliant and human-first. 

Explore how generative AI can act as a strategic planning partner, helping MSLs brainstorm fresh questions and reframe scientific conversations. 

Learn how to personalize HCP engagement using AI-powered insights, from mapping preferences to tailoring data delivery styles. 

Hear practical examples of how MSLs are transforming dense publications into accessible, on-the-go formats without sacrificing scientific integrity.

Discover how to balance innovation and compliance while using AI tools to support meaningful, credible field interactions.