Case Study: What Agencies Must Become in an AI‑Enabled Omnichannel Model
Wed, Sep 16
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02:30 PM - 02:55 PM
Session details:
- Reassess agency roles as AI reshapes how omnichannel programs execute
- Improve execution speed and consistency across channels
- Decide what to own in‑house and where partners add value
- Integrate agencies into modular content and governed workflows