Keynote: From Omnichannel to Optichannel To Increase Engagement Influence and Impact

Session details:

• Examine why traditional omnichannel strategies are struggling to keep pace with changing clinician behavior, attention, and decision-making
• Learn how leading organizations are prioritizing the right channels, audiences, and engagement moments using AI-driven insights and data
• Explore how Medical Affairs teams are shifting from activity-based engagement models to more precise, impact-driven strategies
• Redesign operating models, capabilities, and success metrics to build leaner teams with greater influence on clinical decisions and patient outcomes