Oncology as a Blueprint for Commercial Intelligence
Wed, Sep 16
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03:35 PM - 04:00 PM
120B
Session details:
- Examine why oncology serves as one of pharma's most complex environments for connecting commercial, clinical, patient, and operational data
- Understand how leading organizations design data, technology, and workflow architectures that support coordinated decision-making across multiple stakeholders
- Understand how oncology teams coordinate commercial, medical, patient, access, and analytics stakeholders around a common decision framework
- Examine which oncology practices can realistically be transferred to other therapeutic areas and enterprise functions
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Apply lessons from oncology to strengthen commercial intelligence, improve decision-making, enhance performance measurement, and accelerate commercial execution across brands and functions