Optimizing the Commercial Lifecycle: From Pre-Launch Strategy to Better Patient Outcomes in Narcolepsy and Beyond

Session details:

For narcolepsy patients, finding the right diagnosis can take up to 10 years, and ultimately, only 25% of patients are properly treated. How can pharma marketers in narcolepsy and beyond optimize the commercial lifecycle before a brand even launches? 

In this 25-minute keynote, Swoop’s Chief Patient Officer Eric Peacock and VP of Product Romain Bogaerts will demonstrate how brand marketers can build a connected commercial lifecycle that engages patients. 

This session will provide actionable takeaways for designing a commercial lifecycle that delivers better patient outcomes from identifying undiagnosed patients, accelerating time to treatment, and keeping diagnosed patients on therapy.

Key takeaways include:

• Strategies to leverage predictive segments to reach undiagnosed populations
• How to accelerate timelines for testing and refining patient and HCP materials
• Helping newly diagnosed patients manage side effects and stay on treatment through targeted reminders