Presentation: Designing Around the Patient: The Need to Build High-Touch Commercial Systems in Neuro and Rare Disease

Session details:

• How to apply a patient-first mindset by grounding commercial planning in the daily realities and lived experiences of patients and caregivers—not only the clinical science.
• Why early engagement matters and how collaboration with patient advocacy groups and key physician networks can shape effective education, access, and support programs.
• How to build a path to access from day one by engaging payers and policy stakeholders early and incorporating affordability and availability into the launch strategy.
• How to create a continuous post-launch feedback loop through patient support programs, advisory boards, and real-world data—enabling teams to quickly translate insights into action.