Lightning Talk & Live Debate: Beyond the Rep: What Will the Field Force Look Like in 2030?

Session details:

• Debate whether the traditional sales rep remains central to commercialization or must fundamentally evolve by 2030
• Examine how AI-enabled engagement, EHR-integrated decision support, and omnichannel orchestration are reshaping commercial influence
• Compare where account-based, specialty, and hybrid engagement models scale effectively—and where they fall short
• Reassess how organizations must redesign talent, deployment structures, and field capabilities to remain competitive over the next decade