Forecast for Success: How Weather Intelligence Transforms Health Marketing

Session details:

In today's competitive and crowded healthcare market, reaching patients with the right message at precisely the right moment is the ultimate competitive advantage. Weather has emerged as a powerful predictor of symptoms and healthcare actions across conditions from arthritis to migraines, serving as a privacy-forward signal. The evidence is compelling: 95% of asthma sufferers believe weather impacts their symptoms, with 64% acknowledging they use weather forecasts to help manage those symptoms*, demonstrating a clear opportunity for hyperlocal, contextually relevant marketing.

Join industry leaders from IPG Mediabrands and The Weather Company as they unveil how their innovative campaign leveraging environmental signals combined with premium consumer health experiences transforms marketing strategies. Discover how weather intelligence can help your brand connect with health-conscious consumers at the most impactful moments, while maintaining privacy and relevance in today's evolving digital landscape.

This session will reveal:

• The science behind weather's influence on health conditions and consumer behavior
• How weather data creates privacy-forward targeting opportunities in an increasingly regulated healthcare landscape
• Practical strategies for integrating weather and health signals into omnichannel healthcare campaigns
• Real-world strategies from AstraZeneca's weather-powered marketing initiatives

*Source: Weather and Health Impact Study, Sago for The Weather Company, March 2024