Lightning Talk & Live Debate: Beyond the Rep: What Will the Field Force Look Like in 2030?
Wed, Sep 16
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09:55 AM - 10:35 AM
125
Session details:
- Debate whether the traditional sales rep remains central to commercialization or must fundamentally evolve by 2030
- Examine how AI-enabled engagement, EHR-integrated decision support, and omnichannel orchestration are reshaping commercial influence
- Compare where account-based, specialty, and hybrid engagement models scale effectively—and where they fall short
- Reassess how organizations must redesign talent, deployment structures, and field capabilities to remain competitive over the next decade
